Whether you are selling your advertising and marketing business because market conditions are favourable, or perhaps retirement is approaching and you need to extract the value, planning ahead is crucial to success.
Without detailed preparation, it will be difficult to present the business to market at its best. Our expert business sales brokers at Selling My Business can offer valuable insight and knowledge of your sector, plus the practical experience of selling businesses that you need.
Selling your advertising and marketing business may be a complex process, and certainly one which requires some significant decisions along the way, but with our experienced and reassuring presence, you will be able to move forward with confidence.
The sales memorandum provides general information about your business, and is distributed to interested parties. It is always advisable to formulate a confidentiality agreement that will be signed prior to releasing this information - this will help to protect your sensitive data.
You will need to include sales forecasts and other financial information in the sales memorandum, and so may need professional assistance to ensure accuracy and a fair representation of your business is as it currently stands.
Negotiation and Heads of Terms Agreement
Following detailed negotiations with the most likely purchaser, a heads of terms agreement will be drawn up. This lays down the results of negotiations, and is a precursor to buyer due diligence.
Negotiating with prospective purchasers can be one of the most stressful parts of the selling process, but with expert input and advice you will be able to navigate your way through, keeping your goals and objectives clearly in mind.
Due diligence allows the buyer to confirm the facts and figures you have provided, and to negotiate further where they deem necessary. They will scrutinise your accounts, sales figures and projections, and check for any ongoing litigation or issues that could affect their ownership of the business.
Attracting and retaining highly skilled staff may be more challenging post-Brexit, with a potentially smaller pool of talent being available if restrictions are placed on the free movement of people between the EU and the UK.
Effective analysis of customer data
The sheer volume of data available to marketers and advertisers makes it difficult to sort and analyse it in a useful way, without investing in advanced technology such as artificial intelligence (AI).
The competitive and ever-changing environment in which advertising and marketing businesses operate means the new business owner may need to invest heavily simply to keep up with new trends and technology in this sector.
Ad blocking software has had an impact on the sector in recent years, with advertisers being forced to give greater consideration to the quality of their ads, in order to minimise loss of revenue.
If you would like more information on how we can help you sell your advertising and marketing business, call our expert team at Selling My Business. With 30 years’ experience of successful business sales, and particular expertise in your sector, we can provide the detailed knowledge and insight that you need.
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